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November | 2024

Responsible Identity


Corporate Name: Price Riviera Tours S.A. de C.V. (in Forward Price Riviera Tours)

Address: Calle 62 Norte Manzana 321 Lot 18, Luis Donaldo Colosio, Solidaridad, Quintana Roo, CP 77710

Activity: We are a company dedicated to do tours in different parts of the Riviera Maya offering our clients natural, cultural and adventure experiences.

Telephone: +52-984-105-2092

Responsible for data protection: Price Riviera Tours S.A. de C.V.

Email of the person in charge: administracion@pricerivieratours.com


Information we request


  • Full name
  • Contact information such as: address, telephone, cell phone, email.
  • Personal identification data such as: age, gender, marital status, nationality status.
  • Government information data such as Federal Taxpayers Registry (RFC)
  • Unique Population Registry Key (CURP)
  • Third-party information related to you as the name of family members and companions
  • Information about the hotel or place where you are staying
  • Contact information in case of emergencies
  • Medical information
  • Credit card information and bank accounts

Purpose of data processing


Provide you with requested information

  • Execute and control the correct fulfillment of the contract and comply with the legal obligations of Price Riviera Tours
  • Provide the services and products you have purchased
  • Inform about changes of our products or services and provide a better service
  • The performance of any complementary or auxiliary activity necessary for the provision of the Services
  • To conduct internal studies on demographic and statistical data
  • To know the interests of our users
  • Evaluate the quality of service
  • Contact the persons indicated in case of emergency
  • Contact you for any issue related to the Services or this Privacy Notice
  • Make the collection and procurement of payments related to the Services
  • Make inquiries, investigations and reviews in relation to your complaints or claims

Rights of disclosure of Personal and / or Financial Data


The processing of your personal and financial data are essential to offer the services, there is the possibility that Price Riviera Tours. It requires transmitting them to affiliates, non-affiliated third parties, as well as to our business partners and external consultants:


(I) Affiliates


Companies and / or companies that belong to the Price group


(II) Non-affiliated third parties


Sales agents and commission agents, data processing companies, marketing material delivery companies, courier companies, security and transport of securities, advertising agencies, custody and information storage companies (physical or electronic media) with the purpose of these assisting in the provision of Services.


(III) Business partners


Business partners for the purpose of such partners administering and operating complementary services to the Services such as agents and insurance companies, hotels, airlines, companies and cooperatives that operate together with Price Riviera Tours some software or computer program, as well as any IT infrastructure.


(IV) External consultants


Price Riviera Tours may transmit your personal data to its external consultants for the purpose of the collection administration related to the services and to defend Price Riviera Tours from any legal controversy that arises due to the provision of the Services, such as collection agencies or external auditors (legal and accounting).


Rights you have when giving us your information


  • Request access to your personal and / or financial data
  • Data rectification
  • Request your cancellation
  • Request limitation of your treatment (use)

We ask that you consider that, for your protection and benefit, we may request documentation and information to corroborate your identity.


We remind you that the exercise of your “ARCO Rights” is free, with the understanding that Price Riviera Tours may request payment of justified shipping costs or reproduction costs of the information you request, in case any of the data is inaccurate or wrong.


Changes to the Privacy Notice


Any changes made to the privacy notice may be made by Price Riviera Tours or through our website and by email to the address you have registered with us.


Special Public Service Unit


Price Riviera Tours


  • Calle 62 Norte Manzana 321 Lote 18
  • Playa del Carmen, Quintana Roo, 77710
  • México +52-984-105-2092
  • Hours from 8:00 am - 7:00 pm from Monday to Saturday
  • administracion@pricerivieratours.com

México, Quintana Roo, Playa del Carmen.